Many companies rely solely on their website to generate business
and
obtain new customers.
A website is a powerful and cost
effective tool,
which provides information simultaneously
to
countless
individuals around the globe.
Start up websites
SMart Strategic Marketing partners with its customers to
assist
them obtain and implement these basic website
necessities
through the following activities:
- Compiling a project plan
- Recommending a structure for the website
(links and navigation)
- Researching and copywriting
- Designing the look and feel of the website
- Co-ordinating the developers to produce
the right product
- Conducting regular updates and refreshes
- Providing maintenance alternatives
- Recommending hosting packages and
bandwidth requirements
Existing websites
Existing websites often require a refresh in terms of the information and
the look and feel. SMart Strategic Marketing is able to assist customers
transform their existing website into a professional marketing tool.
Intranets
The advantages of an informative intranet are often overshadowed by the importance of a company's website. However, an interactive and fun intranet promotes culture, open communication lines between management and staff and although computerised, intranets often bring a human touch to an organisation.
SMart Strategic Marketing makes some practical recommendations for useful intranets:
- Update and change information regularly
- Communicate company success stories, but include staff stories.
- Add photographs
- Maintain an accurate birthday and contact list
- Utilise the intranet as a portal for company information like maps, telephone numbers, company organograms, policies and procedures, health and safety issues and more!
- Encourage at least weekly access by all staff
Defined by the company's culture and desired image, an intranet is an invaluable tool. SMart Strategic Marketing offers professional assistance with all the activities required to initiating an intranet, or refreshing an existing intranet.
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