Marketing tools that boast a clean, effective design - catch attention and provoke action! There is no doubt about the many advantages that the right design can have for an organisation.

SMart designs fit the purpose of the marketing tool. The design team:

creates new designs;
rejuvenates existing designs, or;
integrates a multiple of designs into a new one.

Design incorporates a customer's requirements with consideration for their:

existing brand;
corporate culture;
and desired image.

SMart Strategic Marketing's designers combine a fresh approach with the elements of design to produce an appealing end result, unique for each customer.

Logo design

Every company has its own, unique identity by which it is known and recognised. The effective use of a company's logo contributes to the success of its brand.

SMart Strategic Marketing's team of designers generates creative, deliberate company logos for its customers. Each logo is exclusive and is designed with the customer's requirements in mind.

Logo user manual

If required, parameters in respect of the use of the company logo are captured in a manual. This tool stipulates:

Colour breakdowns
Black or grey scale alternatives
Uni-tone options
Fonts by name, size and effects (i.e. shadow)
Size and proportion of the logo
Positioning of the logo on a page
The process involved in obtaining permission to utilise the logo, if applicable.

The effective use of the manual eradicates the incorrect use and promotes the correct use of the company's logo at all times.

Logo implementation

SMart Strategic Marketing provides an easy alternative to implementing a company logo throughout an organisation. Corporate stationary, which requires origination, alterations or simply a refreshed design, can now be done the SMart way.

A properly managed corporate identity ensures that the company is correctly portrayed to all its stakeholders, throughout the company, at all times. SMart Strategic Marketing offers its customers assistance with the strategy generation, implementation and management required to ensure that the customer enjoys success in this area of its marketing activities.