Welcome to SMart Strategic Marketing

Effective media relations results from having:
something newsworthy to say;
someone to compile the information professionally;
a clear media strategy;
a defined target audience;
pre-determined core messages and media channels; and
an experienced partner to help you accomplish valuable publicity.

SMart Strategic Marketing's media team is known for its professionalism and keen news sense. Its members have maintained and nurtured their relationships with media representatives over the years. These relationships form the basis of the valuable media offering that SMart Strategic Marketing brings to its customers.

A SMart media strategy is practical, easy to implement and should incorporate:

Identifying core messages and key spokespersons
Clearly identifying and defining the target audience and respective channel(s) to reach them
Defining specific areas of expertise
Top notch journalism
Artistic photography
Hands on account management
Effective lead generation
Continuous correspondence and follow up
Well managed press release approval process
Management of press release dissemination
Clipping service

Enhance your media relations with the SMart alternative.